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The Expert Edge: Introduction to Plain Language

August 5, 2026 by Kathryn Bauchelle

The Expert Edge: Online training on core topics that all adult literacy professionals should know – research and evidence-based ideas and tips to keep your program focused. Stay sharp with The Expert Edge!

Read more about the Expert Edge quarterly online training series.

QUICK LINKS FOR THIS EXPERT EDGE SESSION:

Click on any of the links below to go straight to that section, or simply scroll down the page.

  • Basic details
  • About this topic
  • Meet the presenter
  • Online registration
  • PD Certificates
  • Downloads and printable documents
  • Special thanks

BASIC DETAILS

This online session will be held on:

Wednesday, September 30, 2026

2:00 PM – 3:30 PM (CT)

Check-in for registered participants will open on Zoom at 1:50 PM.

Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins.

This training session is offered free of charge to Texas nonprofit professionals who work in the fields of adult and family literacy.

ABOUT THIS TOPIC

This literacy training session will focus on the importance of using plain language with adult literacy students. Presenter Kathryn Bauchelle will take us through some reasons to make plain language a priority, and some practical ways to incorporate it into your programs.

Simplifying the way we communicate with one another can benefit everybody. Focusing on Plain Language means that the main goal of a document, speech, or other piece of communication is being effectively communicated.

Most of us already start with our goals in mind – but it’s very easy for other aspects to get in the way, without us even being conscious of them. Sometimes we give too much information. Sometimes we use big words in an effort to sound knowledgeable. Other times our layout, or word choices (like using too many idioms, for example), or other factors, can get in the way of clear understanding.

Plain Language can particularly benefit adult learners. When someone is learning English, or learning to read, having information made as clear as possible can make a huge difference.

Speaking and writing plainly is an intentional approach that we adopt in order to help those around us. Plain Language is not an exact science – but there are some guiding principles that can help us. Come along to this introductory session to learn about some of those principles, and have a chance to practice them with peers and in a learning environment.

This session will be aimed particularly at Texas community-based adult literacy organizations.

Primary Topic Area
professional development topic - access for everyone
Session will also cover:
professional development topic - advocacy, public awareness
professional development topic - marketing & communications
Audience
training session audience - general audience
Level
training session level - beginner
Texas AEL PD Category

Assigned by TCALL

Texas AEL PD category - LIT

Read more about the PD categories on the TCALL website.

See the full Texas AEL Guide.

Other info:

No other info available at this time.

MEET THE PRESENTER

Bauchelle, Kathryn

Kathryn Bauchelle

After moving to Houston, TX in 2008, Kathryn volunteered as an ESL tutor at Literacy Advance of Houston, then joined the staff, holding roles over the next decade in volunteer management, program direction, fund development, grant writing, program evaluation, communications, training, and marketing. As Program Director and then VP of Programs & Partnerships, Kathryn’s focus was always on the students – and how to let experience, best practices, and research guide her and the team toward constant improvement.

She helped Literacy Advance merge successfully with Memorial Assistance Ministries in 2018, and since 2019 has worked as a consultant. She has been on the Literacy Texas team since 2021.

FREE ONLINE REGISTRATION

click here to register now

REMINDER: CHECK YOUR SPAM

Every online registration will generate an automated email response with further information. If you don’t see it arrive, please check your junk mail!

Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements.

PD CERTIFICATES

Participants who complete the full session will receive 1.5 hours of PD credit.

Literacy Texas defines “complete” as:

  • Be present for at least 90% of the session;
  • Remain on camera for the entire time you are present.

Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training, and certificates will be prepared and sent after the survey closes.

Please pay attention to the due dates – after each event is wrapped up, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date, please take care to request it in a timely manner!

DOWNLOADS & PRINTABLE DOCUMENTS

Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer].

Downloadable PDF flyer for this training session is coming soon.

SPECIAL THANKS

[presenter]

[name of any sponsors or other partners – as many as relevant, new line for each]

The Texas Workforce Commission

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Thank you so much for your interest!

This event is now over.

Last checked/updated: 8/5/2026

Tagged With: cbo, clear communication, EAL & ESL, high school equivalency (HSE), HSE & GED, ideas, learner persistence, plain language, professional development, research based, webinar

3 lessons that changed how I see literacy work

May 13, 2026 by Jenny Walker

Walker, Jenny

Author: Dr. Jenny McCormack Walker, Literacy Texas Executive Director

As an undergraduate student at the University of North Texas, I majored in journalism with an emphasis in public relations.

One of my favorite professors from UNT, Dr. Wells, often encouraged us to live by three simple but powerful mantras:

  1. Information is powerful, but only if it’s shared.
  2. Perception is reality.
  3. Image is everything.


At the time, those lessons were framed around media campaigns, branding, and public communication. Although I’ve never used that degree in any full-time capacity as a PR professional, it has come in handy in my role as a non-profit leader and advocate for this work. 

Years later, I find myself tapping into the PR lessons from my college days. The principles I learned there tie perfectly to our work in adult literacy and our need to communicate with others about our work.

Information is powerful, but only if it’s shared

We’re surrounded by extraordinary adult learners every day. We see these men and women earning diplomas, reading to their children for the first time, obtaining employment, gaining citizenship, and rebuilding confidence after years of believing education was out of reach.

Those stories help people outside of our field better understand the need to support our work. Yet too often, those stories stay inside our classrooms and organizations.

Meanwhile, policymakers, community members, and even potential supporters may have little understanding of happens in adult literacy classrooms. Many people still imagine adult education as a small remedial program rather than a driver for critical workforce development and economic, health, and social mobility in our communities.

If we’re not actively sharing our impact, someone else will define our work for us, and we must control that narrative. Nobody knows our work better than us. It’s our story to tell, but collectively, we’re not telling it to enough people.

Perception is reality

One of the hardest truths in communication is that intent does not always equal impact. We may know the value of adult literacy programs, but public perception is often shaped by visibility, messaging, and repetition. If communities only hear about adult literacy during funding crises, they begin to associate the field with scarcity and struggle rather than innovation and transformation.

This means we must become intentional about how we frame our work. Adult literacy is not charity work. It is community sustainability and vitality. The way we communicate our mission shapes how others value it.

Image is everything

In the public relations world, they use the idea of image to convey a level of trust, consistency, and credibility.

For adult literacy programs, our image is built through every single interaction we have. Every presentation, every community partnership meeting, every social media post, every student success story, and every conversation with stakeholders. It all matters, and maybe even more than we realize.

Do we communicate urgency without hopelessness?

Do we highlight challenges while also showcasing solutions?

Do we present adult learners through a lens of dignity, strength, and potential?

These questions matter because narratives influence funding, partnerships, policy decisions, and public support.

For too long, adult literacy has operated quietly in the background, doing transformational work with limited visibility. But this chapter in the history of our field requires us to advocate boldly, communicate clearly, and tell our story before someone else tells it for us.

Adult literacy professionals have so many stories to tell of perseverance, resilience, second chances, and transformation. In today’s climate, storytelling is essential for our field. In moments like these, effective communication matters more than ever.

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Filed Under: Classroom Learning, Communications & Marketing, Research & Best Practice Tagged With: clear communication, EAL & ESL, HSE & GED, ideas, math, research based, teaching, workforce

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  • Home
  • What We Do
    • Annual Conference
      • Theme & Focus
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      • Schedule & Program
      • Breakout Sessions
      • Registration
      • Location & Venue
      • Scholarships & Grants
      • Sponsors & Exhibitors
      • Request for Proposals (RFP)
      • Past Conferences
    • Regional Symposia
    • What Leaders Need
    • Best of Texas
    • The Expert Edge
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      • National Adult Education & Family Literacy Week
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