August 5 & 6, 2025
with pre-conference activities August 4
Embassy Suites, San Marcos, TX
Hotel street address: 1001 E McCarty Lane, San Marcos, TX 78666
The Literacy Texas Annual Conference has been held at the Embassy Suites in San Marcos on at least six previous occasions. We’re delighted to be returning to this popular venue in 2025.
Additionally, the hotel is undergoing a major renovation, meaning we’ll see brand new spaces when we arrive in the summer.
In addition to world-class facilities at the hotel, the San Marcos Premium Outlets are just down the road. See you in San Marcos in August 2025!
2024 hotel booking link with special room rate and check-in information coming soon!
Hotel
Special room rate: $98 (all room types)
PLEASE NOTE: The Embassy is nearing capacity, so make your booking soon. We are working with a nearby hotel to arrange an additional conference block at a special rate – information will be posted here if and when our block at the Embassy is full.
Note: The hotel booking will start at a 4-night stay. Click on “Edit Stay” at top right to make changes to dates, room type, number of guests, and other elements of your hotel stay – see example below.
If things don’t look right, use the number below to call the hotel directly.
We’re trouble-shooting a problem with our hotel booking link – fix coming soon! Thank you for your patience.
Make your booking by phone – call the hotel directly:
512-805-5312
You may need to give the group name:
LITERACY TEXAS ANNUAL CONFERENCE
EXTRA VALUE: Breakfast is included with all overnight stays at the Embassy Suites – including their popular omelet bar!
Check-in begins at 4:00 pm on Monday, July 29.
Check-out is 11:00 am on Wednesday, July 31. The hotel will store your bags upon request.
Our conference venue, The Embassy Hotel & Suites, is now at capacity. We have arranged an additional conference block at a reduced rate at the nearby Holiday Inn.

Embassy Suites San Marcos floorplan, with 2024 conference areas highlighted in yellow
Conference check-in + information table marked with a red dot.
Exhibitor Hall = Veramendi F
Plenaries and lunch = Veramendi G – J
Breakouts = San Marcos River A, San Marcos River B, Spring Lake B, Spring Lake CV, Veramendi G, Veramendi H, Veramendi I, Veramendi J
Welcome to San Marcos!

San Marcos was the popular home of the Literacy Texas conference for some years (2013 – 2017), before the decision was made to keep the location circulating. While we hope to change conference venue every 2 – 3 years, we’re overjoyed to be back at the Embassy in 2025.
Read more about the annual conference, including some FAQs. And make sure you’re on our mailing list so that you’re first to hear new announcements and updates.
What does College Station have to offer for visitors? Try this short video (2 min 38 seconds) for ideas –
Don't forget your conference swag!
Caps, t-shirts in multiple styles, mugs, travel mugs, stationery, and more… all available in the Literacy Texas online store. All profits support literacy in Texas AND you can rep the literacy cause in style!
Browse the whole store here, or click on the images below to see the 2024 Annual Conference collection.
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Page updated 2/11/25
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