Learn how to create a manageable, strategic social media workflow that fits into a busy nonprofit life. Whether you’re a one-person shop or just the person who “does the Facebook,” leave with a plan you can implement right away.
About This Session
Description
Running social media for your organization doesn’t have to consume your entire day — or week. This session is tailored specifically for community-based organizations (CBOs) with limited time, staff, and resources.
You’ll learn how to create a manageable, strategic social media workflow that fits into a busy nonprofit life. We’ll walk through how to pick the right platform (hint: you don’t need to be on all of them), create a simple content plan, engage your community authentically, and use tools to help you repurpose content.
Whether you’re a one-person shop or just the person who “does the Facebook,” you’ll leave with a plan you can implement right away — in just 20 minutes a day.
What we'll cover:
Learning Outcomes:
- Understand which platforms are best for your audience and goals
- Learn how to plan and create weekly content efficiently
- Discover ways to engage with your community using minimal time
- Take away a sample weekly social media calendar
Interactive Element: Participants will create a simple one-week social media content plan during the session, with small group work to share ideas, get feedback, and troubleshoot challenges.
Topics & Focus
Primary Topic Area
Session will also cover:
Assigned by TCALL
Pending
Audience
Level
Case study?
Promotion?
A note from the presenter:
No other info available at this time.
Handouts & Materials
No handouts or materials available at this time.
“Name of Session” – session presentation slides (PDF)
Name of Document – lesson sample (PDF)
Name of Document (PDF)
Name of Document – infographic (JPG)
Presenter
Julia Campbell
Principal
Marketing for the Modern Nonprofit
Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, and one of the 30 Nonprofit IT Influencers to Follow in 2025, Julia Campbell is a wealth of knowledge when it comes to designing social media and storytelling strategies that help nonprofits share their mission across the digital landscape.
An international keynote speaker and host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking.
You can learn more about Julia at www.jcsocialmarketing.com/blog
Breakout26 – CAMPBELL
Page checked or updated: 6/10/2026
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