Marketing & Communications

This page lists the confirmed breakout sessions at the 2022 Literacy Texas Annual Conference with the primary topic of Marketing & Communications. Secondary topics are listed with each session.

Make Your Brand Work for You

The average American is exposed to anywhere from 4,000 to 10,000 marketing messages a day. Like it or not, you are competing for attention when it comes to attracting students, tutors, donors, and board members.

In this session you will learn the importance of creating a clear, compelling brand that resonates as an answer to your community’s literacy challenges. Led by a public relations/communications professional and a former literacy director, this session will show you how to develop internal communications that reinforce your organization’s purpose in the minds of your existing stakeholders so they become amplifiers of your message in the community.

You also will learn how to create external marketing strategies that leverage low- to no-cost social media platforms for extending your reach and impact.

Presenters: J.R. Labbe (The Writing Labb, LLC); Kathryn Thompson (Parker County Center of Hope)

BEGINNER-FRIENDLY but some prior knowledge helpful.
ALSO COVERS fundraising & program sustainability
ALSO COVERS advocacy & public awareness
OF MOST USE TO Decision-Makers

Telling Stories With Purpose

An untold story is a lost opportunity. In this session, participants will learn how to take advantage of the positive aspects of social media to engage audiences in their agency’s mission. This session is designed for the busy director who needs practical, easily accessible tools to bolster community awareness, funding and recruiting of students, tutors and board members.

The session will provide strategies for cultivating stories for use on multiple platforms with different audiences at little to no cost to your agency.  This session, led by a public relations/communications professional and a former literacy director, will lead you through the process of maximizing storytelling opportunities by creating and implementing a social media plan, with specific strategies based on their own successful work in the field.

Presenters: J.R. Labbe (The Writing Labb, LLC); Kathryn Thompson (Parker County Center of Hope)

BEGINNER-FRIENDLY but some prior knowledge helpful.
ALSO COVERS fundraising & program sustainability
ALSO COVERS advocacy & public awareness
OF MOST USE TO Decision-Makers

Plain Language 101

Whether we are creating flyers, forms, web content, or social media posts, it’s critical that we focus on the needs of our audience when we are communicating. This includes making sure the content we create is easy to navigate, understand, and use.

In this session, we’ll reflect on how we can make everyday written content more accessible for all.

Presenter: Melanie Sampson
Organization: Literacy Works

BEGINNER-FRIENDLY SESSION
ALSO COVERS diversity, equity, & inclusion
ALSO COVERS learning differences & disabilities
OF MOST USE TO General Audience

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