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Follow the Story Squared Road: How to Design a Concrete Campaign with a Clear Destination

About This Session


A well paved campaign that bridges your mission and target market can make the difference for your organization. What message has your organization been looking to sing from the mountaintops? Let’s ROADMAP it – Story Square style!

What we'll cover:

In this session, we will learn by doing. When our time together has ended you and your colleagues will have a path to greater publicity, increased brand awareness, and stronger relationships with the community you seek to serve.

“No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.” – Dr. Martin Luther King Jr.

Topics & Focus

Primary Topic Area
topic - marketing & communications
Session will also cover:
topic - advocacy, public awareness
topic - community partnerships & collaboration


PD other

Handouts & Materials

No handouts or materials available at this time.


Stephens, Fran-Victoria

Fran-Victoria Stephens
Story Square

ROLE decision makers
LEVEL beginner
Product promotion?
Other info:



Bring a device


Breakout24 – STEPHENS

Page checked or updated: 7/12/24

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