BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Literacy Texas - ECPv6.17.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Literacy Texas X-ORIGINAL-URL:https://www.literacytexas.org X-WR-CALDESC:Events for Literacy Texas REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Chicago BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20230312T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20231105T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20240310T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20241103T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20250309T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20251102T070000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0600 TZOFFSETTO:-0500 TZNAME:CDT DTSTART:20260308T080000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0500 TZOFFSETTO:-0600 TZNAME:CST DTSTART:20261101T070000 END:STANDARD END:VTIMEZONE BEGIN:VTIMEZONE TZID:America/Ciudad_Juarez BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20240310T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20241103T080000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20250309T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20251102T080000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0700 TZOFFSETTO:-0600 TZNAME:MDT DTSTART:20260308T090000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0600 TZOFFSETTO:-0700 TZNAME:MST DTSTART:20261101T080000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250529T080000 DTEND;TZID=America/Chicago:20250529T151500 DTSTAMP:20250530T002241Z CREATED:20250227T033556Z LAST-MODIFIED:20250530T002241Z UID:5291-1748505600-1748531700@www.literacytexas.org SUMMARY:South Plains Literacy Symposium DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2025-symposium-south-plains/ LOCATION:McKenzie-Merket Alumni Center\, Texas Tech\, 2521 17th St\, Lubbock\, TX\, 79409\, United States CATEGORIES:Literacy Texas Events,Symposium,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-South-Plains-2025-1200-x-300-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250522T100000 DTEND;TZID=America/Chicago:20250522T110000 DTSTAMP:20250522T222535Z CREATED:20250327T064154Z LAST-MODIFIED:20250522T222535Z UID:5343-1747908000-1747911600@www.literacytexas.org SUMMARY:Best of Texas: Digital Literacy DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-may-2025/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-BEST-Digital-Literacy-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250508T090000 DTEND;TZID=America/Chicago:20250508T100000 DTSTAMP:20250425T024555Z CREATED:20250415T052044Z LAST-MODIFIED:20250425T024555Z UID:5385-1746694800-1746698400@www.literacytexas.org SUMMARY:Literacy Texas Presents: ProLiteracy & New Readers Press DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/presenting-proliteracy-nrp-2025/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Literacy Texas Presents,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-LitTX-Presents-ProLiteracy-NRP-1200x300-1.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250507T090000 DTEND;TZID=America/Chicago:20250507T103000 DTSTAMP:20250508T002430Z CREATED:20250327T055611Z LAST-MODIFIED:20250508T002430Z UID:5340-1746608400-1746613800@www.literacytexas.org SUMMARY:The Expert Edge: Students as Leaders DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/expert-edge-may-2025/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-Edge-Students-as-Leaders-1200x300-1.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250424T083000 DTEND;TZID=America/Chicago:20250424T121500 DTSTAMP:20250424T222440Z CREATED:20250221T013745Z LAST-MODIFIED:20250424T222440Z UID:5275-1745483400-1745496900@www.literacytexas.org SUMMARY:Best of Texas: Faith-Affiliated Programs DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-apr-2025/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-BEST-Faith-Affiliated-Programs-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250423T123000 DTEND;TZID=America/Chicago:20250423T133000 DTSTAMP:20250423T235425Z CREATED:20250227T032908Z LAST-MODIFIED:20250423T235425Z UID:5290-1745411400-1745415000@www.literacytexas.org SUMMARY:Coffee With Literacy Texas DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/coffee-apr-2025/ LOCATION:Online Event – Zoom CATEGORIES:Group Chat,Literacy Texas Events,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/Coffee-with-LitTX-cover-image-02-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250417T080000 DTEND;TZID=America/Chicago:20250417T153000 DTSTAMP:20250421T215419Z CREATED:20250220T083133Z LAST-MODIFIED:20250421T215419Z UID:5270-1744876800-1744903800@www.literacytexas.org SUMMARY:Central Texas Literacy Symposium DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2025-symposium-central-tx/ LOCATION:TCEA\, 3100 Alvin Devane Blvd\, Building B\, Austin\, TX\, 78741\, United States CATEGORIES:Literacy Texas Events,Symposium,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-CENTRAL-TX-SYMPOSIUM-2025-1200-x-300-px.png ORGANIZER;CN="Literacy Coalition of Central Texas":MAILTO:info@willread.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250327T100000 DTEND;TZID=America/Chicago:20250327T110000 DTSTAMP:20250328T000558Z CREATED:20250212T112712Z LAST-MODIFIED:20250328T000558Z UID:5243-1743069600-1743073200@www.literacytexas.org SUMMARY:Best of Texas: Focus on ABE DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-mar-2025/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-BEST-Focus-on-ABE-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250306T130000 DTEND;TZID=America/Chicago:20250306T143000 DTSTAMP:20250326T075825Z CREATED:20241218T110212Z LAST-MODIFIED:20250326T075825Z UID:5077-1741266000-1741271400@www.literacytexas.org SUMMARY:The Expert Edge: Community Collaboration DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/expert-edge-mar-2025/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-Edge-Community-Collaboration-1200x300-1.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250228T080000 DTEND;TZID=America/Chicago:20250228T151500 DTSTAMP:20250319T030816Z CREATED:20250101T021351Z LAST-MODIFIED:20250319T030816Z UID:5093-1740729600-1740755700@www.literacytexas.org SUMMARY:East Texas Literacy Symposium DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2025-symposium-east-tx/ LOCATION:Hilton Garden Inn\, Longview\, 905 East Hawkins Parkway\, Longview\, TX\, 75605\, United States CATEGORIES:Literacy Texas Events,Symposium,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-COVER-East-TX-2025-1200-x-300-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250227T100000 DTEND;TZID=America/Chicago:20250227T110000 DTSTAMP:20250228T051122Z CREATED:20241218T111634Z LAST-MODIFIED:20250228T051122Z UID:5078-1740650400-1740654000@www.literacytexas.org SUMMARY:Best of Texas: Literacy at the Library DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-feb-2025/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-BEST-Literacy-at-the-Library-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250222T080000 DTEND;TZID=America/Chicago:20250222T153000 DTSTAMP:20250226T102134Z CREATED:20241024T074514Z LAST-MODIFIED:20250226T102134Z UID:4992-1740211200-1740238200@www.literacytexas.org SUMMARY:South Texas Literacy Symposium DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2025-symposium-south-tx/ CATEGORIES:Literacy Texas Events,Symposium,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/7247472401-FESTIBA-STLS-Banner-1200x300-.png ORGANIZER;CN="South Texas Literacy Coalition":MAILTO:http://www.southtexasliteracycoalition.org/ END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250218T090000 DTEND;TZID=America/Chicago:20250218T103000 DTSTAMP:20250219T053735Z CREATED:20240821T085214Z LAST-MODIFIED:20250219T053735Z UID:4829-1739869200-1739874600@www.literacytexas.org SUMMARY:What Leaders Need: Nonprofit Finances DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/leaders-finances-2025/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-WLN-Finances-1200-×-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250130T083000 DTEND;TZID=America/Chicago:20250130T121500 DTSTAMP:20250130T203708Z CREATED:20241127T040738Z LAST-MODIFIED:20250130T203708Z UID:5037-1738225800-1738239300@www.literacytexas.org SUMMARY:Best of Texas: Workforce Literacy DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-jan-2025/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-BEST-Workforce-Literacy-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20250123 DTEND;VALUE=DATE:20250125 DTSTAMP:20250128T032456Z CREATED:20241017T072932Z LAST-MODIFIED:20250128T032456Z UID:4970-1737590400-1737763199@www.literacytexas.org SUMMARY:Far West Literacy Symposium DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2025-symposium-far-west/ CATEGORIES:Literacy Texas Events,Symposium,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-COVER-Far-West-2025-1200-x-300-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20250116T100000 DTEND;TZID=America/Chicago:20250116T110000 DTSTAMP:20250124T074127Z CREATED:20241023T102622Z LAST-MODIFIED:20250124T074127Z UID:4988-1737021600-1737025200@www.literacytexas.org SUMMARY:Coffee With Literacy Texas DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/coffee-jan-2025/ LOCATION:Online Event – Zoom CATEGORIES:Group Chat,Literacy Texas Events,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/Coffee-with-LitTX-cover-image-02-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241219T100000 DTEND;TZID=America/Chicago:20241219T110000 DTSTAMP:20241220T194157Z CREATED:20241017T061922Z LAST-MODIFIED:20241220T194157Z UID:4968-1734602400-1734606000@www.literacytexas.org SUMMARY:Best of Texas: Language Learning DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-dec-2024/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-BEST-Language-Learning-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241205T090000 DTEND;TZID=America/Chicago:20241205T103000 DTSTAMP:20241206T025812Z CREATED:20240821T084922Z LAST-MODIFIED:20241206T025812Z UID:4828-1733389200-1733394600@www.literacytexas.org SUMMARY:What Leaders Need: Program Evaluation DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/leaders-evaluation-2024/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-WLN-Prog.-Eval.-1200-×-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241121T100000 DTEND;TZID=America/Chicago:20241121T230000 DTSTAMP:20241125T063458Z CREATED:20240926T042503Z LAST-MODIFIED:20241125T063458Z UID:4921-1732183200-1732230000@www.literacytexas.org SUMMARY:Best of Texas: Family Literacy DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-nov-2024/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-BEST-Family-Literacy-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241115T080000 DTEND;TZID=America/Chicago:20241115T151500 DTSTAMP:20241125T063403Z CREATED:20240920T031618Z LAST-MODIFIED:20241125T063403Z UID:4902-1731657600-1731683700@www.literacytexas.org SUMMARY:DFW Literacy Symposium DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2024-symposium-dfw/ LOCATION:The Commons\, UTA\, 440 W Nedderman Dr.\, Arlington\, TX\, 76013\, United States CATEGORIES:Literacy Texas Events,Symposium,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-DFW-Symposium-2024-25-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241107T133000 DTEND;TZID=America/Chicago:20241107T150000 DTSTAMP:20241125T063349Z CREATED:20240731T084744Z LAST-MODIFIED:20241125T063349Z UID:4585-1730986200-1730991600@www.literacytexas.org SUMMARY:The Expert Edge: Plain Language DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/expert-edge-nov-2024/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/The-Expert-Edge-Plain-Language-1200x300-2.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241031T100000 DTEND;TZID=America/Chicago:20241031T110000 DTSTAMP:20241125T063255Z CREATED:20240925T082832Z LAST-MODIFIED:20241125T063255Z UID:4917-1730368800-1730372400@www.literacytexas.org SUMMARY:Best of Texas: Health Literacy DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-oct-2024/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-BEST-Health-Literacy-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20241010T090000 DTEND;TZID=America/Chicago:20241010T100000 DTSTAMP:20241125T063202Z CREATED:20240924T032439Z LAST-MODIFIED:20241125T063202Z UID:4908-1728550800-1728554400@www.literacytexas.org SUMMARY:Coffee With Literacy Texas DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/coffee-oct-2024/ LOCATION:Online Event – Zoom CATEGORIES:Group Chat,Literacy Texas Events,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/Coffee-with-LitTX-cover-image-02-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240926T100000 DTEND;TZID=America/Chicago:20240926T110000 DTSTAMP:20241125T062926Z CREATED:20240912T084808Z LAST-MODIFIED:20241125T062926Z UID:4883-1727344800-1727348400@www.literacytexas.org SUMMARY:Best of Texas: Outreach & Advocacy DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/best-of-texas-sep-2024/ LOCATION:Online Event – Zoom CATEGORIES:Best of Texas,Literacy Texas Events,Online Event,Panel ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-BEST-Outreach-Advocacy-1200-x-300-px.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240924T090000 DTEND;TZID=America/Chicago:20240924T103000 DTSTAMP:20240924T223204Z CREATED:20240821T084431Z LAST-MODIFIED:20240924T223204Z UID:4827-1727168400-1727173800@www.literacytexas.org SUMMARY:What Leaders Need: Fundraising for Nonprofits DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/leaders-fundraising-2024/ LOCATION:Online Event – Zoom CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/WLN-Fundraising-Google-Forms-cover-1200-×-300-px-NO-LOGOS.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240919T133500 DTEND;TZID=America/Chicago:20240919T163000 DTSTAMP:20240913T012727Z CREATED:20240910T121108Z LAST-MODIFIED:20240913T012727Z UID:4850-1726752900-1726763400@www.literacytexas.org SUMMARY:Rangers Game - AEFL Week DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/rangers-game-aefl-week-2024/ LOCATION:Globe Life Field\, 734 Stadium Drive\, Arlington\, TX\, 76011\, United States CATEGORIES:Literacy Texas Events,Other Events ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/Ranger-Promo-1200-x-300-px.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240812T140000 DTEND;TZID=America/Chicago:20240812T150000 DTSTAMP:20240806T101402Z CREATED:20240511T024222Z LAST-MODIFIED:20240806T101402Z UID:4309-1723471200-1723474800@www.literacytexas.org SUMMARY:Focus Group #2 DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2024-focus-group-2/ LOCATION:Online Event – Zoom CATEGORIES:Focus Group,Literacy Texas Events,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/Focus-Groups-cover-image-01.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240808T093000 DTEND;TZID=America/Chicago:20240808T103000 DTSTAMP:20240806T101400Z CREATED:20240511T023748Z LAST-MODIFIED:20240806T101400Z UID:4307-1723109400-1723113000@www.literacytexas.org SUMMARY:Focus Group #1 DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2024-focus-group-1/ LOCATION:Online Event – Zoom CATEGORIES:Focus Group,Literacy Texas Events,Online Event ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/Focus-Groups-cover-image-01.png ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20240729 DTEND;VALUE=DATE:20240801 DTSTAMP:20240510T212239Z CREATED:20230519T012648Z LAST-MODIFIED:20240510T212239Z UID:3631-1722211200-1722470399@www.literacytexas.org SUMMARY:2024 Literacy Texas Annual Conference DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/2024-conference/ LOCATION:Embassy Suites San Marcos\, 1001 E McCarty Lane\, San Marcos\, 78666\, United States CATEGORIES:Annual Conference,Literacy Texas Events ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Chicago:20240710T130000 DTEND;TZID=America/Chicago:20240710T140000 DTSTAMP:20240511T015656Z CREATED:20240511T015534Z LAST-MODIFIED:20240511T015656Z UID:4305-1720616400-1720620000@www.literacytexas.org SUMMARY:Coffee With Literacy Texas DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. \n \n \n \n \n \n \n \n Thank you so much for your interest! This event is now over. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION: \n \n \n \n Click on any of the links below to go straight to that section\, or simply scroll down the page. \n \n \n \n Basic details \n \n \n \n About this topic \n \n \n \n Meet the presenter \n \n \n \n Online registration \n \n \n \n PD Certificates \n \n \n \n Downloads and printable documents \n \n \n \n Special thanks \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n BASIC DETAILS \n \n \n \n This online session will be held on: \n \n \n \n Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). \n \n \n \n Check-in for registered participants will open on Zoom at 8:50 AM.  \n \n \n \n Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. \n \n \n \n This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n ABOUT THIS TOPIC \n \n \n \n In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. \n \n \n \n You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud). \n \n \n \n Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Primary Topic Area \n \n \n \n \n \n \n \n \n \n Session will also cover: \n \n \n \n \n \n \n \n \n \n \n \n \n \n Audience \n \n \n \n \n \n \n \n \n \n Level \n \n \n \n \n \n \n \n \n \n \n \n \n \n Texas AEL PD Category \n \n \n \n Assigned by TCALL \n \n \n \n \n \n \n \n \n \n Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Other info: \n \n \n \n No other info available at this time. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n MEET THE PRESENTER \n \n \n \n \n \n \n \n \n Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n HOST \n \n \n \n \n \n \n \n \n \n \n \n \n \n Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas \n \n \n \n \n \n \n \n Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n FREE ONLINE REGISTRATION \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n click here to register now\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n REMINDER: CHECK YOUR SPAM \n \n \n \n Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! \n \n \n \n Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n PD CERTIFICATES \n \n \n \n Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present. \n \n \n \n Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n DOWNLOADS & PRINTABLE DOCUMENTS \n \n \n \n Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. \n \n \n \n Downloadable PDF flyer for this training session is coming soon. \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n SPECIAL THANKS \n \n \n \n [presenter] \n \n \n \n Shelby McFarland\, The Marketing Broker \n \n \n \n The Texas Workforce Commission \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n STAY IN THE KNOW - \n \n \n \n \n \n \n go to the literacy texas calendar\n \n \n \n \n \n \n \n \n \n \n see the national literacy calendar\n \n \n \n \n \n \n \n \n \n \n sign up for mailings\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Or get news directly from Literacy Texas: \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Page checked/updated: 2/17/2026 URL:https://www.literacytexas.org/calendar/coffee-july-2024/ LOCATION:Online Event – Zoom CATEGORIES:Group Chat,Literacy Texas Events,Online Event ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org END:VEVENT END:VCALENDAR