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UID:5750-1761293700-1761319800@www.literacytexas.org
SUMMARY:DFW Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-dfw/
LOCATION:The Commons\, UTA\, 440 W Nedderman Dr.\, Arlington\, TX\, 76013\, United States
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-SOLD-OUT-DFW-Symposium-2025-26.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
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DTSTART;TZID=America/Chicago:20251014T130000
DTEND;TZID=America/Chicago:20251014T143000
DTSTAMP:20251017T081152Z
CREATED:20250827T102001Z
LAST-MODIFIED:20251017T081152Z
UID:5773-1760446800-1760452200@www.literacytexas.org
SUMMARY:The Expert Edge: Progress by Design
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/expert-edge-oct-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-Edge-Progress-by-Design-1200x300-1.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250923T090000
DTEND;TZID=America/Chicago:20250923T103000
DTSTAMP:20250924T081650Z
CREATED:20250731T023313Z
LAST-MODIFIED:20250924T081650Z
UID:5706-1758618000-1758623400@www.literacytexas.org
SUMMARY:What Leaders Need: Strategic & Succession Planning Essentials
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/leaders-sep-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-WLN-Strategic-Planning-1200-×-300-px.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250826T093000
DTEND;TZID=America/Chicago:20250826T110000
DTSTAMP:20250827T103538Z
CREATED:20250724T072954Z
LAST-MODIFIED:20250827T103538Z
UID:5675-1756200600-1756206000@www.literacytexas.org
SUMMARY:The Expert Edge: A Great Start for Students
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/expert-edge-aug-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-Edge-A-Great-Start-1200x300-1.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250620
DTEND;VALUE=DATE:20250622
DTSTAMP:20250624T033305Z
CREATED:20250227T073100Z
LAST-MODIFIED:20250624T033305Z
UID:5293-1750377600-1750550399@www.literacytexas.org
SUMMARY:Gulf Coast Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-gulf-coast/
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-Gulf-Coast-2025-1200-x-300-px.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250605T090000
DTEND;TZID=America/Chicago:20250605T103000
DTSTAMP:20250611T043547Z
CREATED:20240821T085505Z
LAST-MODIFIED:20250611T043547Z
UID:4830-1749114000-1749119400@www.literacytexas.org
SUMMARY:What Leaders Need: Community Collaboration
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/leaders-collaboration-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-WLN-Collaboration-1200-×-300-px.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250529T080000
DTEND;TZID=America/Chicago:20250529T151500
DTSTAMP:20250530T002241Z
CREATED:20250227T033556Z
LAST-MODIFIED:20250530T002241Z
UID:5291-1748505600-1748531700@www.literacytexas.org
SUMMARY:South Plains Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-south-plains/
LOCATION:McKenzie-Merket Alumni Center\, Texas Tech\, 2521 17th St\, Lubbock\, TX\, 79409\, United States
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-South-Plains-2025-1200-x-300-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250507T090000
DTEND;TZID=America/Chicago:20250507T103000
DTSTAMP:20250508T002430Z
CREATED:20250327T055611Z
LAST-MODIFIED:20250508T002430Z
UID:5340-1746608400-1746613800@www.literacytexas.org
SUMMARY:The Expert Edge: Students as Leaders
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/expert-edge-may-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-Edge-Students-as-Leaders-1200x300-1.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250417T080000
DTEND;TZID=America/Chicago:20250417T153000
DTSTAMP:20250421T215419Z
CREATED:20250220T083133Z
LAST-MODIFIED:20250421T215419Z
UID:5270-1744876800-1744903800@www.literacytexas.org
SUMMARY:Central Texas Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-central-tx/
LOCATION:TCEA\, 3100 Alvin Devane Blvd\, Building B\, Austin\, TX\, 78741\, United States
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-CENTRAL-TX-SYMPOSIUM-2025-1200-x-300-px.png
ORGANIZER;CN="Literacy Coalition of Central Texas":MAILTO:info@willread.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250306T130000
DTEND;TZID=America/Chicago:20250306T143000
DTSTAMP:20250326T075825Z
CREATED:20241218T110212Z
LAST-MODIFIED:20250326T075825Z
UID:5077-1741266000-1741271400@www.literacytexas.org
SUMMARY:The Expert Edge: Community Collaboration
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/expert-edge-mar-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-Edge-Community-Collaboration-1200x300-1.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250228T080000
DTEND;TZID=America/Chicago:20250228T151500
DTSTAMP:20250319T030816Z
CREATED:20250101T021351Z
LAST-MODIFIED:20250319T030816Z
UID:5093-1740729600-1740755700@www.literacytexas.org
SUMMARY:East Texas Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-east-tx/
LOCATION:Hilton Garden Inn\, Longview\, 905 East Hawkins Parkway\, Longview\, TX\, 75605\, United States
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-COVER-East-TX-2025-1200-x-300-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250222T080000
DTEND;TZID=America/Chicago:20250222T153000
DTSTAMP:20250226T102134Z
CREATED:20241024T074514Z
LAST-MODIFIED:20250226T102134Z
UID:4992-1740211200-1740238200@www.literacytexas.org
SUMMARY:South Texas Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-south-tx/
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/7247472401-FESTIBA-STLS-Banner-1200x300-.png
ORGANIZER;CN="South Texas Literacy Coalition":MAILTO:http://www.southtexasliteracycoalition.org/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250218T090000
DTEND;TZID=America/Chicago:20250218T103000
DTSTAMP:20250219T053735Z
CREATED:20240821T085214Z
LAST-MODIFIED:20250219T053735Z
UID:4829-1739869200-1739874600@www.literacytexas.org
SUMMARY:What Leaders Need: Nonprofit Finances
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/leaders-finances-2025/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-WLN-Finances-1200-×-300-px.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250123
DTEND;VALUE=DATE:20250125
DTSTAMP:20250128T032456Z
CREATED:20241017T072932Z
LAST-MODIFIED:20250128T032456Z
UID:4970-1737590400-1737763199@www.literacytexas.org
SUMMARY:Far West Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2025-symposium-far-west/
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-COVER-Far-West-2025-1200-x-300-px.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241205T090000
DTEND;TZID=America/Chicago:20241205T103000
DTSTAMP:20241206T025812Z
CREATED:20240821T084922Z
LAST-MODIFIED:20241206T025812Z
UID:4828-1733389200-1733394600@www.literacytexas.org
SUMMARY:What Leaders Need: Program Evaluation
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/leaders-evaluation-2024/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-WLN-Prog.-Eval.-1200-×-300-px.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241115T080000
DTEND;TZID=America/Chicago:20241115T151500
DTSTAMP:20241125T063403Z
CREATED:20240920T031618Z
LAST-MODIFIED:20241125T063403Z
UID:4902-1731657600-1731683700@www.literacytexas.org
SUMMARY:DFW Literacy Symposium
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/2024-symposium-dfw/
LOCATION:The Commons\, UTA\, 440 W Nedderman Dr.\, Arlington\, TX\, 76013\, United States
CATEGORIES:Literacy Texas Events,Symposium,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/GOOGLE-FORMS-DFW-Symposium-2024-25-1200-x-300-px.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241107T133000
DTEND;TZID=America/Chicago:20241107T150000
DTSTAMP:20241125T063349Z
CREATED:20240731T084744Z
LAST-MODIFIED:20241125T063349Z
UID:4585-1730986200-1730991600@www.literacytexas.org
SUMMARY:The Expert Edge: Plain Language
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/expert-edge-nov-2024/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,The Expert Edge,Training
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/The-Expert-Edge-Plain-Language-1200x300-2.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20240924T090000
DTEND;TZID=America/Chicago:20240924T103000
DTSTAMP:20240924T223204Z
CREATED:20240821T084431Z
LAST-MODIFIED:20240924T223204Z
UID:4827-1727168400-1727173800@www.literacytexas.org
SUMMARY:What Leaders Need: Fundraising for Nonprofits
DESCRIPTION:When resources are tight\, it can be difficult to know where to turn to get answers on core topics – but those answers are crucial to leaders’ ability to offer quality programs.  What Leaders Need\, for directors\, managers\, and other leaders at adult literacy programs\, is presented via a tri-state partnership. Literacy Texas is proud to partner with Adult Learning Alliance of Arkansas and Oklahoma Literacy Coalition to bring quality professional development to literacy leaders across three states. Read more about the What Leaders Need quarterly online training series. 								\n				\n					\n				\n		\n					\n				\n				\n									Thank you so much for your interest! This event is now over. 								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n					\n				\n		\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					QUICK LINKS FOR THIS WHAT LEADERS NEED SESSION:				\n				\n				\n				\n									Click on any of the links below to go straight to that section\, or simply scroll down the page. 								\n				\n				\n				\n									Basic details								\n				\n				\n				\n									About this topic								\n				\n				\n				\n									Meet the presenter								\n				\n				\n				\n									Online registration								\n				\n				\n				\n									PD Certificates								\n				\n				\n				\n									Downloads and printable documents								\n				\n				\n				\n									Special thanks								\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					BASIC DETAILS				\n				\n				\n				\n									This online session will be held on: 								\n				\n				\n				\n									Tuesday\, February 17\, 2026\, from 9:00 AM to 10:30 AM (CT). 								\n				\n				\n				\n									Check-in for registered participants will open on Zoom at 8:50 AM.  								\n				\n				\n				\n									Please arrive on time – the Zoom room will close to late arrivals 30 minutes after the session begins. 								\n				\n				\n				\n									This training session is offered free of charge to Arkansas\, Oklahoma\, and Texas nonprofit professionals who work in the fields of adult and family literacy. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					ABOUT THIS TOPIC				\n				\n				\n				\n									In today’s fast-moving business world\, great leadership isn’t just about managing people—it’s about mastering communication and driving a clear\, consistent marketing message. When leaders communicate with clarity and purpose\, teams stay aligned\, customers feel connected\, and brands grow with intention instead of guesswork. In this engaging session\, we’ll explore the essential communication and marketing skills every leader needs to succeed. From defining a strong vision and shaping core messaging to telling powerful stories\, showing up online with authenticity\, and using data to guide decisions\, this presentation breaks it all down into actionable strategies that leaders can implement immediately. 								\n				\n				\n				\n									You’ll learn: How to simplify your brand message so your team (and customers) instantly “get it.”Why consistency in communication builds trust—and inconsistency destroys it.How leaders can leverage storytelling to inspire\, influence\, and build deeper relationships.What today’s digital landscape requires from leadership\, even if marketing isn’t your job.The key metrics every leader should understand to make smarter\, faster decisions.What your marketing team wishes you knew (but doesn’t always say out loud).								\n				\n				\n				\n									Perfect for business owners\, executives\, directors\, and emerging leaders—this session will help you communicate with confidence\, show up with purpose\, and lead your brand forward with clarity. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n				\n				\n						\n					\n			\n						\n						\n					\n			\n						\n				\n					Primary Topic Area				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Session will also cover:				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Audience				\n				\n				\n				\n																\n															\n															\n				\n				\n				\n					Level				\n				\n				\n				\n																\n															\n															\n				\n					\n		\n				\n			\n						\n				\n					Texas AEL PD Category				\n				\n				\n				\n									Assigned by TCALL 								\n				\n				\n				\n																\n															\n															\n				\n				\n				\n									Read more about the PD categories on the TCALL website. See the full Texas AEL Guide. 								\n				\n				\n				\n							\n			\n		\n						\n				\n					\n		\n				\n			\n						\n				\n					Other info:				\n				\n				\n				\n									No other info available at this time. 								\n				\n					\n		\n					\n		\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					MEET THE PRESENTER				\n				\n		\n				\n				\n																														\n				\n				\n				\n									Presenter: Shelby McFarlandCEO | The Marketing Broker Shelby McFarland is a trailblazing entrepreneur with over 13 years of experience in the marketing industry. Starting her career at 18\, Shelby quickly made a name for herself\, building a diverse skill set that spans digital marketing\, content strategy\, social media management\, SEO\, and branding. In 2016\, she founded her own agency\, The Marketing Broker transforming it into a thriving business that serves both startups and Fortune 500 companies.Recognized for her innovation\, Shelby has spoken at industry conferences and received awards for her contributions. She is also a passionate advocate for empowering women in leadership and entrepreneurship\, while balancing her role as a dedicated mother and community volunteer. With a keen eye for trends and an unwavering commitment to excellence\, Shelby continues to redefine success in the marketing world. 								\n				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					HOST				\n				\n					\n				\n				\n						\n					\n			\n						\n				\n																														\n				\n				\n				\n									Nancy LeonhardtExecutive DirectorAdult Learning Alliance of Arkansas 								\n				\n					\n		\n				\n			\n						\n				\n									Nancy joined Adult Learning Alliance of Arkansas in October 2013. She has served in numerous positions in the non-profit arena since 1992 in California\, Wisconsin\, and Arkansas. Nancy holds a BS in Urban and Regional Planning from California Polytechnic State University. Nancy is a member of the Rotary Club of West Little Rock. She served Rotary District 6150 as District Governor in 2017-2018\, and currently serves as Chair of the Basic Education and Literacy Rotarian Action Group (BELRAG) and the District Public Image Coordinator. She lives in Little Rock with her husband\, Darrell\, of 40 years\, and has two adult children\, Jason and Christy. 								\n				\n					\n		\n					\n		\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					FREE ONLINE REGISTRATION				\n				\n					\n				\n		\n					\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									\n					\n						\n									click here to register now\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									REMINDER: CHECK YOUR SPAM 								\n				\n				\n				\n									Every online registration will generate an automated email response with further information. If you don’t see it arrive\, please check your junk mail! 								\n				\n				\n				\n									Online registration has now closed – but we have a few spots available for last-minute registrants! Call us on 972-926-3155 to make arrangements. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					PD CERTIFICATES				\n				\n				\n				\n									Participants who complete the full session will receive 1.5 hours of PD credit. Literacy Texas defines “complete” as: Be present for at least 90% of the session;Have your camera on for the entire time you are present.								\n				\n				\n				\n									Certificates of completion will be awarded after the event. Complete the survey after the training is finished to give your details and get your certificate. Surveys will be sent via email after the training\, and certificates will be prepared and sent after the survey closes. Please pay attention to the due dates – after each event is wrapped up\, we will not be able to go back and re-issue your PD certificate. If you know you’ll need a certificate at a later date\, please take care to request it in a timely manner! 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					DOWNLOADS & PRINTABLE DOCUMENTS				\n				\n				\n				\n									Download a flyer to display at your location or send to others who may be interested in attending [link whole sentence to PDF of flyer]. 								\n				\n				\n				\n									Downloadable PDF flyer for this training session is coming soon. 								\n				\n					\n				\n		\n					\n				\n				\n							\n						\n				\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n					SPECIAL THANKS				\n				\n				\n				\n									[presenter] 								\n				\n				\n				\n									Shelby McFarland\, The Marketing Broker 								\n				\n				\n				\n									The Texas Workforce Commission 								\n				\n					\n				\n		\n					\n				\n				\n							\n					\n				\n					\n				\n				\n							\n			\n						\n		\n						\n				\n				\n				\n					STAY IN THE KNOW - 				\n				\n				\n				\n									\n					\n						\n									go to the literacy texas calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									see the national literacy calendar\n					\n					\n				\n								\n				\n				\n				\n									\n					\n						\n									sign up for mailings\n					\n					\n				\n								\n				\n				\n				\n							\n			\n		\n						\n				\n				\n				\n									Or get news directly from Literacy Texas: 								\n				\n					\n				\n		\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n																\n															\n															\n				\n				\n				\n				\n						\n				\n					\n				\n		\n					\n				\n				\n									Page checked/updated: 2/17/2026
URL:https://www.literacytexas.org/calendar/leaders-fundraising-2024/
LOCATION:Online Event – Zoom
CATEGORIES:Literacy Texas Events,Online Event,Other Events,Training,What Leaders Need
ATTACH;FMTTYPE=image/png:https://www.literacytexas.org/wp-content/uploads/WLN-Fundraising-Google-Forms-cover-1200-×-300-px-NO-LOGOS.png
ORGANIZER;CN="Literacy Texas":MAILTO:info@literacytexas.org
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